BrightRock, South Africa’s fast-growing life insurer in its sector, joins the Vodacom Bulls as an associate sponsor as the two brands align themselves for a brighter future, both on and off the field.
With their Love Change message and a passion for rugby, BrightRock has made significant inroads as an associate sponsor since 2016 to Western Province Rugby and the DHL Stormers, and as the main sponsor of the annual BrightRock Players’ Choice Awards for the last four years.
The Vodacom Bulls will proudly wear their #TrueToTheBlue jerseys knowing that they are backed by a homegrown South African company with the BrightRock logo fittingly placed on the back, just below their positional numbers.
“BrightRock committing their support of the Vodacom Bulls is a massive boost for us. There are many similarities between the brands, but the two that are most fitting for me is that they are at the cutting edge of their field and strive for perfection in everything that they do. The team and I are excited about the journey ahead, and with partners like BrightRock at our side, we believe that our fans are in for a special ride,” said Blue Bulls Company CEO Edgar Rathbone.
BrightRock Deputy CEO, Suzanne Stevens concurs: “We’re proud to have the backs of the Bulls, one of South Africa’s most successful and beloved rugby franchises, as they help us spread our Love Change message. Just like life, rugby’s an unpredictable game – a lucky bounce of the ball can swing the game for or against you. Loving Change means embracing these game-changing moments and the opportunities they bring. BrightRock and the Bulls share the belief that, with skill and practice, it’s possible to become fitter and more adept at playing the game and learning to love change. We’re excited to be playing the bounce with them.”
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Issued by Vodacom Bulls in partnership with BrightRock
About BrightRock
BrightRock is a disrupter in the South African life insurance market, offering clients and financial advisers’ solutions that can be co-created to precisely meet their needs. BrightRock’s world-first, needs-matched individual life insurance cover matches each client’s specific needs on day one of their policy and can change over time as their needs change. By matching a client’s cover to their changing needs over time, BrightRock cuts out unnecessary waste, delivering significantly more cover (up to double) for the same premium. BrightRock also operates in the group risk market, where it has extended its proprietary needs-matched product design to the employee benefits market. And in the funeral insurance market, BrightRock partners with large funeral parlour businesses around South Africa, providing underwriting and other insurance services. BrightRock Life Ltd is a licensed financial services provider and insurer. Company registration no: 1996/014618/06, FSP 11643. Terms and conditions apply.
About Vodacom Bulls
The Vodacom Bulls is South Africa’s most successful rugby team, having claimed 3 Vodacom Super Rugby titles, 1 Vodacom Super Rugby Unlocked title, and 24 Currie Cup championships. The team and brand is built on proud legacy that has been evolving over the last 83 years. The Vodacom Bulls strives to leverage our passion for, and commitment to, winning and excellence, to find and apply innovative, creative and inspiring ways to create opportunities for fans to connect and engage with the Bulls brand and each other.