Tag: needs-matched life insurance
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The elements that influence how clients make financial decisions
We’d all like to believe that we can make smart financial choices. Ones that are rational, informed, and aligned to our long-term goals. But the truth is, our brains often get in the way. Behind every investment decision, savings plan, or insurance policy lies a tug-of-war between logic and emotion. That’s where behavioral economics comes…
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If you think life insurance is something for your 40s, your future self might want a word
When it comes to protecting your income – if you become disabled or pass away – many young South Africans in their 20s and 30s think it’s something to worry about “later”, after you’ve bought a home, climbed the career ladder, or started a family. But this mindset can end up costing more than you…
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Locking in future insurability is key to your clients’ long-term financial protection
It may be obvious, but your clients’ needs change over time. That’s why it’s imperative to get life cover that precisely matches their needs today but also can change with them over the course of their policy’s duration, as those needs change. But can they change their cover when their needs change without undergoing medical…
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The Insurance Illusion: Why South Africa’s SMEs need more than policies
In South Africa, and across much of the continent, business insurance is undervalued. According to a 2023 SME South Africa guide, most small and medium enterprises (SMEs) see insurance as a grudge purchase, an expense to avoid unless absolutely necessary. For too many entrepreneurs, business insurance, succession planning, and keyperson insurance only enter the conversation…
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Life insurance for the gig economy and SMEs: What you need to know
The gig economy and small and medium enterprises (SMEs) are pivotal to South Africa’s economic landscape. With unemployment rates soaring and traditional job opportunities becoming increasingly scarce, more South Africans are turning to freelance work and entrepreneurship. While these sectors offer flexibility and innovation, they also present unique challenges, particularly regarding financial security and risk…
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BrightRock CEO, Schalk Malan on building a successful insurance company
BrightRock CEO, Schalk Malan chats to Kaya Biz host, Gugulethu Mfuphi. This interview was first published online by Kaya FM on YouTube on 10 May 2024.