Author: BrightRock
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The elements that influence how clients make financial decisions
We’d all like to believe that we can make smart financial choices. Ones that are rational, informed, and aligned to our long-term goals. But the truth is, our brains often get in the way. Behind every investment decision, savings plan, or insurance policy lies a tug-of-war between logic and emotion. That’s where behavioral economics comes…
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If you think life insurance is something for your 40s, your future self might want a word
When it comes to protecting your income – if you become disabled or pass away – many young South Africans in their 20s and 30s think it’s something to worry about “later”, after you’ve bought a home, climbed the career ladder, or started a family. But this mindset can end up costing more than you…
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Life insurance: Is your cover stuck in the past?
Life changes fast. Financial obligations, health status, and family dynamics evolve over time, sometimes gradually, sometimes in an instant. Yet, traditional life insurance policies are designed as rigid, one-size-fits-all agreements that don’t easily adapt to the realities of life’s twists and turns. This is where claim-stage flexibility is becoming a critical innovation in life risk…
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Locking in future insurability is key to your clients’ long-term financial protection
It may be obvious, but your clients’ needs change over time. That’s why it’s imperative to get life cover that precisely matches their needs today but also can change with them over the course of their policy’s duration, as those needs change. But can they change their cover when their needs change without undergoing medical…
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The Insurance Illusion: Why South Africa’s SMEs need more than policies
In South Africa, and across much of the continent, business insurance is undervalued. According to a 2023 SME South Africa guide, most small and medium enterprises (SMEs) see insurance as a grudge purchase, an expense to avoid unless absolutely necessary. For too many entrepreneurs, business insurance, succession planning, and keyperson insurance only enter the conversation…
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What your clients need to know about claiming on their life insurance policies
The saying goes ‘the proof of the pudding is in the eating’, and this is particularly true when we speak of insurance policies. The proof of the product is when clients claim. This is the reason why they take out life insurance in the first place – so they can claim when they suffer a…
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BrightRock and Henley Business School debut advanced Change Science Institute
Johannesburg, 19 June 2025 – In a powerful and timely collaboration, BrightRock, the needs-matched life insurer, with academic partner Henley Business School Africa, officially launched the Change Science Institute on 18 June 2025 at Henley’s Johannesburg campus, ushering in a world-first multidisciplinary platform focused on equipping individuals with the tools and insights to navigate change.…
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Vodacom Bulls’ Joe van Zyl is the rugby hooker you want on your team!
You’ve probably seen Vodacom Bulls hooker, Joe van Zyl, hooking the ball out of the scrum with his foot – a peculiar gesture for those who aren’t familiar with the game – but do you know what else he does on the field? The talented rugby player gives us a breakdown of the complex roles…
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Vodacom Bulls’s Simphiwe Matanzima gives us a lesson on the role of loosehead props!
There’s more to a loosehead prop than what meets the eye and in our first episode of ‘1 to 15: What do rugby players actually do?’, we dive into the ins and outs of this important position. Talented Vodacom Bulls loosehead prop, Simphiwe Matanzima, and our host, renowned sports broadcaster, Cato Louw, give us a…
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Does your life insurance cover traumatic injuries?
Your critical illness cover is there to help you with the additional expenses that come with a serious illness or injury. But does your cover consider traumatic injuries when assessing your claims? Here are some important questions to ask when getting critical illness cover. 1. Should my critical illness cover include cover for injuries? Yes…