Tag: Financial advisers
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Guiding clients to sustainable life insurance in 2025
We have long been saying that the conversation about insurance should be shifting from “what’s the cheapest premium today?” to “what’s sustainable and valuable over the long term?” But even though BrightRock has been raising the issue of unsustainable funding patterns, this shift has been slow. For years, price has been the primary decision-making factor,…
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The elements that influence how clients make financial decisions
We’d all like to believe that we can make smart financial choices. Ones that are rational, informed, and aligned to our long-term goals. But the truth is, our brains often get in the way. Behind every investment decision, savings plan, or insurance policy lies a tug-of-war between logic and emotion. That’s where behavioral economics comes…
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Life insurance should be part of your 2025 financial resolutions
Life insurance often takes a back seat when it comes to financial planning, but it’s one of the most crucial steps toward securing your future and protecting your loved ones. As you reflect on your financial goals for the year ahead, making life insurance a priority can be one of the smartest decisions you make.…