Tag: Behavioural economics
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The elements that influence how clients make financial decisions
We’d all like to believe that we can make smart financial choices. Ones that are rational, informed, and aligned to our long-term goals. But the truth is, our brains often get in the way. Behind every investment decision, savings plan, or insurance policy lies a tug-of-war between logic and emotion. That’s where behavioral economics comes…
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Behavioural economics: Emotions play a role in how you make financial decisions
Imagine a world where every financial decision was made with cold, hard logic. No emotion, no bias – just numbers. The real world doesn’t operate that way. This is where behavioural economics come in. When it comes to life insurance, understanding the quirks of human behaviour can make all the difference to help you protect…