Tag: Melanie Ramjee
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SA’s empress of hype spills the beans on the art and science of going viral
Hype is the art of whipping up interest, stirring up buzz, concocting the fusion of elements that conspire to make a person, a brand, an event or a trend worth talking about in the public arena. In the always-on age of social media, the quest is to achieve the level of instant, fleeting fame –…