Tag: Business Day
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Life assurance’s best-kept secret?
When you leave your employer you lose your group life cover. If you don’t get the same benefits from a new employer, it can leave a huge hole in essential cover you need to ensure you have an income if you are disabled or your family is provided for when you die. But there is…
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BrightRock and Discovery are able to tap into what people need
While one incentivises truck drivers with airtime and chips, the other gets group cover right By Stephen Cranston In Roman times bread and circuses were the instruments to keep the ordinary man in check. The new post-millennial equivalent is burgers and airtime. Discovery Business Insurance aims to be the truck driver’s friend. It still offers…
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Upstart’s personalised policies lift off
Sanlam’s recent acquisition of a 53% stake in BrightRock is a clear sign that the “needs-matched” life insurer has shaken things up in the long-term insurance sector. The deal, valued at R721m, brings a powerful distribution force to BrightRock, which has relied on independent financial advisers to sell its product. Even on that basis, and notwithstanding…